Description: BTS V becomes Nothing’s Global Brand Ambassador as the tech company pairs his creative identity with its premium Headphone (1) Pro audio launch.

Summary:

BTS superstar V, also known as Kim Taehyung, has entered a new technology partnership after being named Nothing’s Global Brand Ambassador. The collaboration arrives with the launch campaign for the Nothing Headphone (1) Pro, a premium over-ear headphone built around high-resolution audio, triple-driver technology and studio-inspired controls.

The partnership brings together one of the world’s biggest music stars and a technology brand known for its distinctive design, creating a campaign focused on music, creativity, experimentation and audio technology.

BTS member V has officially joined Nothing as its Global Brand Ambassador, marking a major collaboration between the K-pop star and the consumer technology company.

The announcement was accompanied by a campaign photographed in Seoul by Dorothea Sing Zhang, with V wearing and showcasing Nothing’s latest audio products. The campaign places the upcoming Headphone (1) Pro at the centre while also featuring products from Nothing’s existing audio portfolio.

Rather than presenting V simply as a celebrity promoting headphones, Nothing is positioning the partnership around the relationship between creative expression and technology.

That connection is particularly relevant to V, whose work extends across music, performance, visual aesthetics and fashion.

For Nothing, meanwhile, the collaboration gives its premium audio business a highly visible connection to global music culture.

Nothing has built much of its identity around doing things differently in the consumer electronics industry.

From its transparent-inspired hardware designs to its physical controls and experimental product concepts, the company has consistently tried to distinguish itself from conventional smartphone and audio brands.

The same idea is reflected in its collaboration with V.

Nothing describes V as an artist associated with experimentation and sonic expression. The campaign itself was developed around creative movement, music and visual experimentation, rather than focusing exclusively on technical specifications.

The partnership also follows Nothing's increasing involvement with music and contemporary culture. Earlier in 2026, Charli xcx joined the company as a Global Brand Ambassador and shareholder, extending Nothing's connections beyond traditional technology marketing.

With V now becoming another major cultural figure associated with the brand, Nothing appears to be placing music and creative identity more prominently alongside its hardware business.

At the centre of the new campaign is the Nothing Headphone (1) Pro, the company's premium over-ear headphone.

Priced at $399, the Headphone (1) Pro moves Nothing into a more competitive flagship audio category, where it faces established premium headphone products from companies such as Sony, Bose and Apple. The Verge describes it as Nothing's new flagship over-ear model.

The biggest technical difference is the headphone's triple-driver architecture.

Instead of using a more conventional single-driver configuration, the three-driver system divides responsibility across different parts of the frequency range. According to The Verge's hands-on review, this design is intended to improve the handling of different frequencies, particularly high-frequency detail.

For music listeners, that makes the Headphone (1) Pro particularly interesting because Nothing is not positioning it simply as another pair of wireless headphones.

It is being presented as an audio product with ambitions toward more serious listening and studio applications.

One of the most distinctive features of the Headphone (1) Pro is its Flat EQ switch.

Most modern premium headphones give users additional equalizer controls through an accompanying smartphone app. Nothing takes a different approach by including a physical switch that can remove additional sound processing.

The idea was developed with Metropolis Studios, a London recording and mastering facility, and is intended to provide a flatter listening profile that can be useful for studio professionals.

For ordinary listeners, the feature may be less important than ANC or battery life. But for musicians, producers and audio professionals, the concept has a different appeal: the ability to hear a mix with less processing added by the headphones.

That makes the Flat EQ switch one of the most unusual features in Nothing's latest audio hardware.

The Headphone (1) Pro also supports several high-end audio standards.

The headphones support LDAC, along with wired and wireless high-resolution audio. Through USB-C, they can support lossless audio at up to 24-bit/192kHz, while wireless and other wired configurations support high-resolution playback at lower rates.

Another notable feature is Auracast.

Through the Nothing X app, the headphones can operate as an Auracast transmitter or receiver. Auracast is designed to allow compatible devices to broadcast and receive shared audio streams, giving the technology potential applications beyond traditional one-to-one Bluetooth listening.

As the technology becomes more common across premium wireless audio devices, its inclusion gives the Headphone (1) Pro another feature aimed at keeping the product relevant beyond conventional Bluetooth listening.

Active Noise Cancellation, or ANC, is another important part of Nothing's flagship headphone strategy.

The Verge's early review found that the Headphone (1) Pro was particularly effective at reducing low-frequency sounds such as aircraft noise and air-conditioning rumble. Its performance against street noise was also described as good, although the review noted that some competing flagship headphones offered stronger overall ANC performance.

This is significant because ANC has become one of the defining features of the premium wireless headphone market.

Consumers increasingly expect flagship headphones to combine sound quality with the ability to create a quieter listening environment during travel, commuting or work.

Nothing is therefore entering a category where audio performance and noise cancellation are just as important as industrial design.

Despite the technical upgrades, the Headphone (1) Pro remains unmistakably a Nothing product.

The design continues the company's industrial and transparent-inspired aesthetic, while physical controls remain an important part of the user experience.

The Verge particularly highlighted the headphone's tactile controls, including its physical volume roller. Rather than relying entirely on touch controls, Nothing uses mechanical controls to give users direct access to functions such as volume and playback.

That approach fits the company's broader design philosophy: technology should not necessarily disappear behind a completely smooth interface.

Instead, the hardware itself becomes part of the experience.

Battery life is another important consideration for a premium wireless headphone.

The Headphone (1) Pro is rated for up to 30 hours with ANC enabled and up to 68 hours with ANC turned off. The headphones also carry an IP52 rating, adding some resistance against dust and water exposure.

The product comes with a folding hard case, although The Verge noted that the case protects the earcups while leaving the headband exposed when closed.

These details highlight how Nothing is attempting to balance its design-focused identity with the practical requirements of a flagship headphone.

The V collaboration adds a very different dimension to the product.

BTS has one of the largest global music audiences, while V has also established an individual identity through his solo music and visual style.

Nothing's campaign uses that connection to music directly. According to the company's campaign description, V contributed to the musical direction of the project, with the creative process moving through different musical references before settling on “Tom's Diner” by Suzanne Vega for the campaign soundtrack.

The campaign therefore treats V not merely as a face placed beside the product, but as part of the creative concept behind the presentation.

That approach allows Nothing to communicate the Headphone (1) Pro through the language of music and artistic experimentation rather than through technical specifications alone.

The V partnership arrives at an important stage for Nothing's audio business.

The company has already released products across different price categories, but the Headphone (1) Pro represents a clear move toward the premium end of the market.

The product combines triple-driver audio, high-resolution playback, ANC, Auracast, long battery life and Nothing's recognizable industrial design.

At $399, however, it enters a segment dominated by established premium audio brands. That makes differentiation particularly important.

V's global cultural reach gives Nothing another way to distinguish the product, particularly among younger consumers and music fans who may already recognize the brand through its smartphones and earbuds.

The partnership between BTS V and Nothing reflects a broader change in how technology companies market audio products.

Headphones are no longer presented only as technical gadgets. They have become part of personal style, entertainment, travel, work and music culture.

For Nothing, the Headphone (1) Pro combines this lifestyle positioning with a serious technical upgrade.

For V, the collaboration creates another intersection between his music career, visual identity and technology.

The result is a partnership built around a simple idea: music technology can be both highly engineered and deeply connected to personal expression.

As the Headphone (1) Pro enters the premium headphone market, V's role as Nothing's Global Brand Ambassador gives the launch a global cultural dimension — while the product itself demonstrates how far Nothing is willing to push its ambitions in high-end audio.